I am a Service and Experience Designer.

 

I aim to wield my designer's sword to promote usability and empower business. Through a humanity-centered approach, I have created services and experiences for tech companies, start-ups, governments, local councils, non-profits, charities, social enterprises, schools and universities, music, film and magazine companies, and so on. 

 

I work across creativity, business and technology. I like probing user needs and aligning them with business goals so I can provide solutions that are desirable to users and viable for the business. 

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To achieve this, I am skilled in user research and analytics, dissecting user needs and pain points. I am also good at prototyping and usability testing, in both digital and physical forms. I thrive in agile, collaborative workspaces, tackling complex problems with creative solutions.

 

I got training in Interaction Design from 2016-2017. In 2022, I received a BFA with Honors in Design and Technology from Parsons School of Design. At the same time, I obtained a minor in Creative Entrepreneurship. In 2023, I graduated from the Royal College of Art with an MA in Service Design. My education has equipped me with not only essential design skills but also an international perspective.

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Besides designing, I am a keen theatregoer, theatre reviewer and amateur actor. I write about theatre and acting in my blog.