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03

How could we create a deeper engagement between students and The Big Issue 

Risk 3

Engagement

We wanted to ensure that we could build a robust relationship between The Big Issue and students.

How we prototyped

We used role play to start understanding where in our food service we could engage people with The Big Issue's message. 

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What we learnt

Food packaging is a good way to engage.

Food packaging is a great opportunity for engagement and together with a digital service, could provide lasting engagement for The Big Issue.

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