How could we create a deeper engagement between students and The Big Issue
We wanted to ensure that we could build a robust relationship between The Big Issue and students.
How we prototyped
We used role play to start understanding where in our food service we could engage people with The Big Issue's message.
What we learnt
Food packaging is a good way to engage.
Food packaging is a great opportunity for engagement and together with a digital service, could provide lasting engagement for The Big Issue.